![]() Memes can foster a feeling of community among language learners in the context of language learning by giving them a forum to connect through shared challenges, triumphs, and hilarious material. Memes have the special power to unite individuals via common experiences and interests. ![]() We all found Duolingo’s TikToks to be a real hoot (sorry).While some memes highlight amusing phrases or sentences that users could encounter in language learning programs like Duolingo, some memes highlight common languages learning challenges like perplexing grammatical rules or similar-sounding terms.īecause they are relevant, engaging, and provide language learners all across the world a common experience, these memes frequently go viral. Leaning in to what people are saying about you can really work, as long as you do it right. It’s a good reminder for brands to consider intentionally and unintentionally branding. This also can be a source of income if the company’s able to get ad revenue on social platforms. #Duolingo #squidgame #redlightgreenlight #run #helpme #owl ♬ original sound – Golden StablesĪdditionally, it’s an example of how brands are approaching marketing as not just an advertising tool, but as a source of entertainment. after all, we have always said we’re free, fun and ✨effective ✨ at teaching languages. This ensures that people will remember Duolingo when they want to learn a language. Instead, it’s trying to establish a funny, enjoyable online presence. It’s not really trying to drive people to its products with a pitch. It’s clear that people love this sort of marketing. PR team really think you can lock me in a closet and I won’t break out? no one’s safe #run #bescared #Duolingo #comedy ♬ helllp the killer is ey scape ing – abi The latter also tied in with the contemporaneous Squid Game memes circulating socials at the time. Another shows him chasing down anyone who would dare use Google Translate instead of actually learning another language. One highlight includes Duo escaping from a closet. That was enough of a proof-of-concept for the marketing team, as the malignant mascot began to be the focus of all the company’s TikToks. The next video to feature the owl received a massive 3.5 million views and nearly 730,000 likes. Who are you picking…Pikachu or Duo? #DUOLIPO #LanguageLearning #Exploring #NYC #HereComesTheBoy #Duolingo #Pokemon #ADayInMyLife ♬ original sound – Duolingo The next few TikTok videos didn’t feature the owl, and while the viewership was still improved substantially, they didn’t receive nearly as many likes. The video also received 130,000 likes, which is a phenomenal ratio. The first video featuring Duo garnered 800,000 views, over three times more than their previous best-performing video. That changed when the mascot was brought back. But these videos weren’t getting a lot of attention on the platform. This seems like a pretty natural concept for the company. Initially, the company’s TikTok presence consisted of users sharing unique words in their native languages. ![]() This is largely thanks to the many viral shorts the company has made starring the unhinged owl. The language company’s page has accumulated more than three million followers in just over a year. More recently, Duo, the duolingo owl, has become a bona fide hit on TikTok. The brief video showed the owl, evidently fed up with the miniscule effect his messages were having, showing up in real life to remind people to practise. The company decided to lean into this unintended(?) association by bringing the mascot to life for a hilarious April Fool’s Day ad a couple of years ago. Not every accidental association is bad, though.ĭuolingo became a bit of a meme for its constant, stalkerish, and slightly threatening notifications. Other times, OJ Simpson tries to flee the country in one of your best-selling cars, like Ford. Sometimes you get lucky and Kylie Jenner starts wearing your band’s t-shirts. Brands can’t always control what its product becomes associated with.
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